The Business of Weed
Watch: Unfair double standards? What are the restrictions on advertising legal cannabis?
Recreational cannabis will soon be legal across the country, and there are billions to be made. But the restrictions on advertising for cannabis are much more like those for tobacco than booze. So how do companies promote their products while following the rules? CBC’s Wendy Mesley speaks with Amy Wasserman, vice-president of marketing for Canopy Growth.
Watch – What are the restrictions on advertising legal cannabis?
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